David Beckham Enters the Metaverse

David Beckham has announced he is becoming a global brand ambassador for the DigitalBits blockchain — and plans to jump into the world of NFTs and the metaverse

The footballing legend, who has made millions as an entrepreneur following a successful career playing for Manchester United, is set to "communicate the transformative power" of the project to consumers and brands.

A news release about their collaboration suggested that Beckham "will utilize his extensive experience and relationships" with other brands including adidas, Maserati, EA and Diageo.

From a business perspective, this is one of the biggest celebrity endorsements that a project has secured. As DigitalBits notes, he has more than 138 million followers online — and with annual impressions of 9 billion across social networks, Beckham "has the highest engagement of any international account."

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